Shelf Awareness: Phoning It In: The Three-Year Swim Club

It’s the stuff of publishers’ dreams–and nightmares. Grand Central was thrilled when The Three-Year Swim Club by Julie Checkoway was chosen as a buzz book at BookExpo America. To keep the buzz going, the publisher scheduled a series of bookseller pre-pub dinners. Then, last week, as Jimmy Franco, Grand Central’s publicity director, landed in San Francisco to host an event, his phone was filled with a flurry of e-mails: Checkoway had suffered a concussion and could not travel.

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